About Beppe Salerno

When Giuseppe (Beppe) Salerno started as a bike tour guide in 2000 he never imagined that he would make a career in active travel; he just knew that he loved the experience.

He has very vivid and happy memories of his first tours in Provence with California-based Europeds. He learned fast and was quickly given the responsibility of running his first trip as a tour leader in Tuscany. Guiding in his home country, he realized that he had the knowledge that guests were drooling for and the pride to package and deliver that knowledge to them. 

Ciclismo Classico, the leader in biking tours in Italy, was an obvious choice when the following year they had openings for seasonal tour guides. It was a turning point. After leading many tours in Puglia and Piedmont, he was given the responsibility to be the Puglia trip specialist (a destination expert). Puglia took off, and he redesigned the tour, always aiming to improve logistics and to showcase the best of that region. Fast forward 7 years and Beppe (after growing his family real estate business with his two brothers) was given the opportunity to put his managerial skills to work in the travel business when he was offered the role of General Manager at Ciclismo Classico, overseeing operations in Italy and sales and marketing in the USA.

In the best of Italian tradition, it was around a kitchen table that the family gave him the green light to move to active travel full time. With his family’s blessing, he assumed this new role and during his time as General Manager sales began to grow. The experience was invaluable, but being an outsider leading a family business was also a challenge. After a fruitful year with record results, it was time to move on. The following year Tourissimo was born with the intent of becoming the number one destination management company (DMC) for active travel in Italy.

When not in the office or on tour, Beppe enjoys cooking and staying fit through activities such as biking (of course), running and yoga. A mountain bike adventure racer, he is also a mountain bike certified instructor. He opened and he is the President of the Italian chapter of IMBA (International Mountain Bicycling Association) for mountain bike trail advocacy in Italy. 

Beppe graduated from the University of Turin Business School with a specialization in International Marketing Management attained at UNR, University of Nevada Reno.

Click here to get in touch with Beppe.