Tourissimo’s Italian base is in Turin in northern Italy, but our roots run just as deep in the south. Where? In Puglia, the sun-soaked heel of Italy’s boot.
Puglia has always felt like home to me. My mom is from this southern region and I grew up with the food and traditions from her hometown.
For more than 20 years, I’ve been designing and leading tours throughout Puglia, introducing travelers to its whitewashed hill towns, dramatic coastlines, UNESCO World Heritage Sites, and unforgettable cuisine: burrata cheese, orecchiette, focaccia... The list is endless!
Puglia remains one of my favorite regions in Italy to share with our guests.
If you’re wondering about the best places to visit in Puglia, these are the towns and landscapes I return to again and again.
1. Ostuni
Often referred to as "The White Town", Ostuni is a medieval, walled town that stands out as one of Puglia's most picturesque destinations. Its whitewashed buildings gleam under the Mediterranean sun, creating a striking contrast with the deep blue sky and the surrounding olive groves.
As you stroll through its narrow, winding streets, you'll find many artisan shops, particularly those specializing in olive wood crafts, a testament to the region’s rich agricultural heritage.
Don't Miss:
Masseria Brancati, a historic olive farm just outside Ostuni. Here, you can see a 3,000-year-old olive tree that still bears fruit, as well as many other ancient trees. The masseria offers guided tours that give you an insider’s look at traditional olive oil production.
2. Castel del Monte
An architectural masterpiece from the 13th century, Castel del Monte is a striking octagonal fortress built by Emperor Frederick II. This UNESCO World Heritage site is shrouded in mystery due to its unique geometric design, which blends elements of Gothic, Norman, and Islamic architecture.
Its purpose remains a subject of debate among historians, adding to its allure. Whether a hunting lodge, a fortress, or a symbol of power, Castel del Monte is one of the best places to visit in Puglia if you love history and architecture.
3. Trani
Known as the "Pearl of the Adriatic," Trani is a charming fishing village that boasts a beautiful historic center. The town is famous for its stunning Romanesque Cathedral of San Nicola Pellegrino, which sits right on the waterfront, offering breathtaking views of the Adriatic Sea.
Trani's marina is lined with cafes and seafood restaurants, making it an ideal spot to enjoy local cuisine when you travel in Puglia.
Don't Miss:
Castello Svevo (Swabian Castle), a fortress built by Frederick II, which has played many roles throughout history, from a royal residence to a prison.
4. Lecce
Often dubbed the "Florence of the South," Lecce is the most Baroque city in Southern Italy.
The city is renowned for its Piazza del Duomo and Basilica di Santa Croce, where you'll find intricately carved facades that seem almost too detailed to be real.
Lecce's unique stone, known as Pietra Leccese, gives its buildings a warm, golden hue that glows in the sunlight. Beyond the architecture, Lecce offers Roman ruins like the Amphitheater in Piazza Sant'Oronzo, providing a fascinating glimpse into its ancient past.
Don't Miss:
The Papier-Mâché Museum, which showcases the local tradition of crafting religious statues and figures out of papier-mâché.
5. Martina Franca
Martina Franca is a lovely hilltop town, famous for its Baroque architecture and culinary delights. The winding streets of its old town are filled with ornate palazzi and charming squares.
Foodies will want to sample the town’s renowned capocollo, a flavorful cured meat that’s a Slow Food Presidium. This delicacy is created through a meticulous process involving cooked wine, oak smoke, and local herbs, resulting in a truly unique taste.
Don't Miss:
The Festival della Valle d’Itria, a prestigious summer music festival that features operatic performances and classical concerts.
6. Alberobello
A visit to Puglia would be incomplete without exploring Alberobello, the iconic village of trulli houses in Puglia. These ancient, cone-shaped dwellings, built from limestone without mortar, are a UNESCO World Heritage site and a symbol of the region.
Over 1,000 trulli are scattered throughout the town, creating a surreal, fairytale-like atmosphere. Wander through the streets of Rione Monti, the historic district, where you can step inside some of these fascinating structures, many of which have been converted into shops and small museums.
We include Alberobello as part of our cycling route through the Valle d’Itria, pairing quiet countryside roads with family-run masserias.
7. Locorotondo
Perched on a hilltop, Locorotondo is a village known for its circular layout, with whitewashed houses arranged in concentric rings around the town center. The village is a perfect destination for a leisurely stroll with panoramic views of the Valle d’Itria, making it one of the nicest places to visit in Puglia.
Locorotondo is also famous for its white wine, which stands in contrast to the robust, high-alcohol wines typically associated with Puglia. This wine is light, crisp, and perfect for a summer evening.
Don't Miss:
The local wineries, where you can taste the DOC Locorotondo wine straight from the source.
8. Otranto
Otranto is the easternmost town in Italy, and the Cathedral of Santa Maria Annunziata is its true living heart. It is home to one of the most impressive mosaics in Italy, depicting the Tree of Life. This intricate floor mosaic tells the story of humanity's journey, blending religious and secular imagery in a unique fashion.
The town’s Aragonese Castle is another must-see, offering stunning views of the coast and a glimpse into Otranto's turbulent past.
Don't Miss:
The Otranto Martyrs' Chapel, located in the cathedral, which commemorates the 800 citizens who were killed during the Ottoman invasion in 1480.
Matera [Bonus]
Though technically in the neighboring region of Basilicata, Matera is often included in Puglia itineraries due to its proximity and significance.
This UNESCO World Heritage site is known for its sassi, ancient cave dwellings that are believed to be the oldest continuously inhabited spaces in Europe.
Matera’s otherworldly landscape, with its labyrinth of caves and stone structures, has earned it the nickname "The Subterranean City." Beyond its historical significance, Matera was the European Capital of Culture in 2019, showcasing its vibrant arts scene.
Don't Miss:
The Casa Grotta di Vico Solitario, a recreated cave dwelling that offers a glimpse into how people lived in the sassi centuries ago.
FAQ about visiting Puglia
How many days do I need in Puglia?
The more time you have, the better.
If you want to truly visit Puglia and get a real feel for the region, plan for at least 7 days. A week allows time to explore the Valle d’Itria, enjoy the beaches near Otranto, and stroll through the golden Baroque streets of Lecce.
Our cycling tour in Puglia, for example, lasts a week and includes rides through Puglia's millennia-old olive groves along its stunning coastal cliffs.
Do You Need a Car in Puglia?
In most cases, yes.
You can easily reach larger cities like Bari and Lecce by train. However, many of the most beautiful places to visit in Puglia are small towns and rural areas that are not well connected by public transportation.
If you want to explore the countryside and at historic masserie, visit hilltop villages, and reach remote coastal viewpoints, renting a car gives you the greatest flexibility.
Alternatively, guided tours are an excellent option if you prefer a seamless, stress-free experience without worrying about logistics.
What is the best time to visit Puglia?
The best time to visit Puglia – and Italy in general – is early spring (April and May) and early autumn (September and October). I would avoid July and August. Temperatures can get very high, and during these months Italians typically take their annual 2 to 3 week holidays. Towns and beaches become very crowded, and it can be stressful to get around.
That said, it’s still absolutely doable if that’s the only time you have available!
Can you organize my trip to Puglia?
Yes! At Tourissimo, we organize hiking and cycling tours in Italy, and Puglia is one of the many regions you can choose from. You can browse our calendar for group tours or send us a request for a private tour.
