We are thrilled that Condé Nast Traveler mentioned Tourissimo in its "Best Places to Go in Europe in 2024."
In this week's blog, I'd like to share some thoughts and dive deeper into this significant achievement.
First, what is Condé Nast Traveler?
Condé Nast Traveler is a well-known and respected luxury travel magazine and website. It is part of the Condé Nast publishing company, which is renowned for its high-quality publications. So, it's up there when it comes to exposure and influence in our industry.
Furthermore, CN Traveler is highly regarded for its editorial quality, stunning photography, and in-depth features on destinations, hotels, restaurants, and travel experiences.
The publication has earned a reputation for providing trusted travel recommendations and insights, influencing the travel choices of its readers.
Awards and Recognition
The magazine annually publishes the Readers' Choice Awards, a prestigious list of top hotels, resorts, cities, airlines, and more, based on votes from its readers. Condé Nast Traveler's awards are considered significant in the travel industry and are often used by travelers to identify exceptional destinations and services.
They also publish the "Best Places to Go" guide. The way it works is that editors come together once a year to "award" and inspire. The term award would be inappropriate in this case: there's no award. What they publish is a curated list of recommendations, all beautifully narrated and with stunning pictures.
In the intro to their guide you can read:
What follows is an edit of Europe's countries, regions, cities, and neighborhoods that are worthy of your time and attention in 2024—all thoughtfully selected by our editors at Condé Nast Traveller UK and Spain. It's just a fraction of what Europe has on deck in the year ahead, but it's, we feel, the best place to start. Happy travels. - CNTraveler
Best Places to Go in Europe in 2024 is part of their global guide to the Best Places to Go in 2024.
Why was Tourissimo featured?
The truth is that we don't know exactly but we have three strong data points.
1- The launch of the bike tour around the Italy Grand Depart of Tour the France 2024;
2- Our Northern Italian roots and expertise (our Italian base is in Turin and that's where we live when not in the USA);
3- How prolific we have been in creating inspiring and original itineraries in regions such as Piedmont, Veneto, Emilia Romagna, Friuli Venezia Giulia, and in the Western Alps and the Dolomites.
It's a small mention. Nevertheless, we are thrilled because the editors at CNtraveler are knowledgeable professionals and the publication is pitched by destinations, hotels, and travel companies constantly. We did not sponsor the guide nor did we advertise with CNtraveler.
As insiders, there are two main reasons that we value this very much:
- Condé Nast Traveler is known for its influence on travel trends and its ability to shape perceptions about destinations and experiences.
- Many travelers and industry professionals look to the magazine for inspiration and insights into emerging travel trends.
You can read here their Northern Italy motivation:
Go for: next-level cycling, need-for-speed motorsports, and a slow travel on a new train line
For the first time ever, the first three stages of the Tour de France will take place in Italy in 2024, a historic moment for the country, the sport, and the prestigious race. Competitors will saddle up in Florence, head east towards Rimini on the Adriatic Coast, follow the Apennines north through Emilia-Romagna, and complete stage three in Turin. With their truffles and terroirs, Italy’s northern regions are best known for their gastronomic heritage, but two-wheeled pursuits have long been part of the landscape. The 1998 Tour de France champion Marco Pantani was born here, while professional racer Davide Cassani was instrumental in developing the Via Romagna, a nearly 300-mile network of cycling routes throughout the region. Now, tour operators have upped their game in time for the event: Tourissimo’s week-long cycle holiday is designed to provide guests with live-action access to the tour itself, plus the chance to conquer the hills and thrills of Emilia-Romagna. Ride International Tours and Ride Holidays have released new routes to reflect growing interest in the region, while the looping, leisurely route between Parma and Modena by Inn Travel leaves more time for sampling local delicacies along the way. Those more comfortable on four wheels will find the Emilia Romagna Grand Prix and the annual Motor Valley Fest, both in May, irresistible—this is the birthplace of Maserati, Ferrari, and Lamborghini after all—while those who prefer life in the slow lane can board new railway routes between Turin and Canelli with Fondazione FS’s 1930s carriages or take Nightjet’s overnighter from Verona to Liguria (via Milan and Genoa). Make a final pit stop in Pesaro to find out why it’s been crowned the Italian Capital of Culture for 2024. —Anna Prendergast
Finally, my recommendations for your Northern Italian active vacation in 2024:
- Piedmont Magnifica Mini Bike Tour - The wine region of Piedmont bike tour.
- Friuli and Slovenia Mini Bike Tour and the big brother Friuli and Slovenia (Slovenia is not Italy but it is beautiful and on this tour, you get to visit two countries at once).
- Cinque Terre Hiking - A must that we master.
- Romantic Veneto from Verona to the Venice Lagoon.