When we started Tourissimo we made a conscious decision to primarily cater to private groups.
We love crafting active vacations for private groups in Italy. We can also tailor any of our current tours to meet the group's needs.
More than ever, we are convinced it was a wise decision. Back in 2016 Forbes Lifestyle spelled it out in their article, Luxury Travel's Hot Trend: Bespoke Biking & Hiking Vacations.
And now, as we begin to think about travel in a post-pandemic world, private, small-group travel has become more popular than ever.
Small private group vacations rate high on every travel market report. If you pair that with the fact that Italy is the most sought-out European destination, we have good reasons to look forward to keep doing what we do best in our own beloved Bel Paese.
There are some specific reasons why we are seeing a high growth of private vacations, especially in soft adventure travel. And here are a few:
- Time constraints: the freedom to pick one's own dates is very important;
- Experiential travel: travelers look for experiences in a vacation; those are hard to package into a standard program for the mass;
- Quality time: spending time with the people you love and appreciate;
- Personal attention: the whole process cannot even start if the travel company is not on the listening side since the beginning.
- Personalization: custom tours are a way to match a program to one's passion and interests;
- Local operators: the industry is shifting towards using local tour operators whose insights are in high demand;
- 2020 and beyond, health & safety: many people have had to cancel or postpone travel plans are are looking to book a new trip as soon as it is possible. They want to limit their exposure to large crowds and shared spaces, while not compromising the experience.
And, custom bespoke tours don't have to break the budget.
"Tourissimo is probably the most flexible in its bespoke pricing, and will put clients into everything from four and five star hotels to agriturismo lodging."
- Larry Olmsted - Contributor Forbes Lifestyle
Not sure which private tour is right for you? Read more:
Learn the differences between custom and private ready-to-book.
Seven reasons to book a private villa vacation in Italy.
Ready to start planning your private tour in Italy or have more questions? Get in touch!
